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Why start your own business in home care?

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Demand for quality care services at home has never been higher than it is today. The role of home care providers is becoming increasingly crucial, which is why potential SureCare franchisees like you can help make life easier for people in the local community.

As our ageing population continues to grow rapidly, families throughout the UK are seeking reliable and compassionate support services for their loved ones. Over the last decade, we’ve seen a greater need for more care providers throughout the UK, especially in the wake of the COVID-19 pandemic.

Here at SureCare, we’re determined to help as many people as we can by delivering quality home care services. But we can’t do it alone. Thanks to the dedication and hard work of our franchise operators across the country, we’re able to support a wide range of individuals with daily living assistance.

If you’re an entrepreneur and looking to launch your own business, SureCare offers a comprehensive and robust franchise model to help you. This allows you to own and operate your own business in a highly sought-after industry. Not only is a SureCare franchise a wise investment for your future, it also helps to provide vital assistance for those who need our services the most.

What you need to know before launching a new business

Starting your own business in any sector is always a significant decision – one that requires careful consideration of a whole range of factors. Aspects will generally include ensuring you have the right capital behind you, setting out a viable business plan and finding the right staff to keep the wheels turning effectively.

On top of these considerations, there are some additional specifics you’ll need to think about before operating in the care sector. In providing vital support for often vulnerable people, your business will require certain policies, procedures and safeguarding measures in place. This is why franchising can help to make things a bit easier for you, especially if you don’t have a lot of previous experience working in care.

  • Financial Considerations: Starting a home care franchise requires a considerable investment of time and money. It can take a while to properly establish a new home care business before you begin earning income from clients. That’s why we advise franchisees to have enough working capital behind them, on top of our standard franchise fee. SureCare can provide guidance on securing a suitable business loan to help you gather the funds for your initial investment.
  • Regulations and Policies: Businesses operating in the care sector are subject to industry regulations and safeguarding requirements. As your business will be dealing with potentially vulnerable people, it is imperative that you are able to demonstrate compliance with the appropriate policies, procedures and legal responsibilities. SureCare is able to support you and keep you informed of any wider legislative changes affecting the care sector.
  • Training and Support: In addition to policies and procedures, SureCare has a wealth of experience in supporting franchisees with general business management. This includes guidance on aspects like recruitment, marketing, and negotiating new care contracts. With our reliable support system in place, we can provide comprehensive training and ongoing support to boost your chances of success.
  • Passion and Dedication: Caring for others is very rewarding and can give you and your staff a sense of satisfaction. However, it’s important to remember that it’s also an extremely demanding endeavour. When times get tough, sometimes it’s easy to lose sight of how important our care services are to those who need them. That’s why SureCare also acts as a support network, providing encouragement and reminding franchisees of how and why we make such a positive difference in people’s lives.

The right time to launch a home care business

The importance of care providers in the UK today cannot be overstated. More and more people are choosing to remain in their own homes for longer in later life. This has increased the need for professional care providers, in order to keep up with the rising demand amongst a growing, ageing population.

Individuals with a passion for making a difference in their local communities are currently presented with a remarkable opportunity. Franchising with SureCare offers a streamlined route to operating a business in the care sector, which continues to expand despite difficult economic circumstances.

At SureCare, we have assisted more than 70 franchisees across the country to establish and run their own successful home care businesses in this thriving, recession-resilient industry. We continue to do this by providing practical advice and guidance, as part of our unique, tried-and-tested franchising model.

Thinking of launching your own business and want more information on operating within the care sector? Get in touch with SureCare today to find out how we can support you on your journey.

Call us on 01244 321 199 or email to request our Franchising Brochure and arrange for a further discussion with a member of our franchising team.



"I don’t come from a care background, but became interested in running a business in this sector after caring for my grandfather. I saw how difficult it is for older people to continue to live on their own without day-to-day support. I like the ethos of SureCare, which is all about providing clients with the highest possible quality of care. It allows me to run my own successful business while also giving back to the community."

Amrit Dhaliwal, Oxfordshire

"I started off as a carer and then worked as a manager in the office of a care franchise, so I chose a franchise when I decided to start my own business. Care is heavily regulated and when I started the regulations were in flux, so I wanted the support of a franchisor. I’ve now got about 100 service users and have built up a team of 40 staff. I need much less franchisor support now, but it’s always there if needed and I talk regularly with other franchisees. We swap tips, advice and ideas so the franchise comes with a useful network."

Anne Anyon, Preston & South Ribble