Contact Us
01244 321 199

The Market

Change Text Size A A A

The vast majority of the UK’s Home Care Market Value is spent on care for people over the age of 65. This makes elderly care – including those affected by conditions like dementia – a key priority within this industry.

As the average life expectancy keeps rising, our ageing population means that care services will continue to be in high demand. The home care sector one of the country’s most sustainable sectors as a result. Whether young or old, whatever their abilities, there will always be people who require quality care services.


Rising demand

The Office for National Statistics forecasts that by the year 2045, over 65s will account for a quarter of the UK population, which is expected to rise to 76 million in total. Demand for care services has reached an unprecedented level and is expected to remain high in the future.

As such, businesses within the home care sector have the advantage of being recession-proof and remain unaffected by any financial downturn in the wider economy.

The value of the home care market is currently estimated at over £20 billion per annum, with up to 90% of domiciliary care services supplied by independent providers. As more and more people chose to receive care in their own homes – rather than move into residential care – the market is set to increase tremendously.

Multiple revenue streams

Alongside providing care for older people, SureCare doesn’t exclusively offer care services to the elderly. Adult social care is a key part of what we do, particularly when it comes to helping people with physical disabilities or learning difficulties.

We also have the capacity to provide various childcare services to help busy parents in daily life, or provide mobile crèche services for temporary childcare at special events.

Future-proofing the industry

The home care sector currently employs more than half a million people in the UK and the sector is continuously growing to meet the demand. In recent years, the government has also pledged additional funding for social care to be released to local authorities.

Working with councils and community services up and down the country, SureCare franchisees can benefit from this financial support to maintain quality of service and find new and recurring business on an ongoing basis.



"I started off as a carer and then worked as a manager in the office of a care franchise, so I chose a franchise when I decided to start my own business. Care is heavily regulated and when I started the regulations were in flux, so I wanted the support of a franchisor. I’ve now got about 100 service users and have built up a team of 40 staff. I need much less franchisor support now, but it’s always there if needed and I talk regularly with other franchisees. We swap tips, advice and ideas so the franchise comes with a useful network."

Anne Anyon, Preston & South Ribble

"We chose a franchise because it gives support on time-consuming issues such as policy, procedures and legislation, so it left us free to provide care. When we started out eight years ago, we were the sole carers, as well as looking after the marketing the business. Today we have 60 staff providing care for more than 100 children and older people."

Caron Oldreive & Cheryl Hawksworth, Doncaster