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7 compelling reasons why to buy a franchise

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For many entrepreneurs wanting to manage their own business, the prospect of buying a franchise can often pose questions over whether it’s the right path to take. There’s really no right or wrong way to go about setting up a new business, but operating your own franchise certainly has its advantages.

Franchising offers a great alternative to starting a fresh business on your own or taking over an existing one. If you’ve been thinking of entering the home care industry or wondering whether or not to buy a franchise, here we highlight just a handful of the great ways that joining a group like SureCare can help you in managing your own operations and, ultimately, becoming your own boss.

Proven method for success

The size of the main business and its franchise network should give you an idea of how successful and influential it is. Operating your own franchise as part of SureCare gives you access to pre-existing processes, guidelines and materials. Unlike going it alone, you get a chance to see what already works best for both operators and their customers. This can even help you to identify any potential ways you might be able to improve your own service too.

Strong brand identity

It can be a struggle for any self-starter to get noticed; building up your business’ name and reputation is no easy task. However, by franchising with an already established brand like SureCare, you can quickly give your customers the peace of mind that they’ll be dealing with a trusted and well-respected business. Not only that, it can also give you a morale boost knowing that your level of service will match our consistently high standards.

Less risky

When starting any new venture, there’s bound to be a high level of risk. From initial investment to due diligence, you’ll have a lot to think about when you begin. It’s likely that you may encounter some problems along the way, and for a solo starter this can be a massively overwhelming experience. With the guidance and support offered along the way from SureCare, however, the overall risk you’ll face is significantly reduced.

Better financing options

Any new business proposition requires a considerable initial investment to get things off the ground, often involving a business loan application to a bank or lender. The advantage of franchising with an already established company is that lenders are more likely to offer suitable options for financing. At SureCare, we have strong relationships with various lenders – including a range of high street banks – thanks to our proven track record and successes with other franchisees.

Expert training

With many other operators on board, franchisors will also have tried and tested training programmes to ensure you get the most out of your new business and operate as efficiently as possible. SureCare’s training facilities – located at our headquarters in Chester – have recently been revamped to offer our new franchisees an intensive week-long induction programme, as well as additional training later on if necessary.

Marketing

We mentioned earlier about how it can be difficult for a self-start business to make a name for itself. Whether it’s a case of spreading the word in their community or attracting new customers, your franchisor will be able to assist with various marketing strategies and materials. SureCare has a suite of printed materials including brochures, leaflets and flyers to be shared with all franchisees. We can also provide support and knowledge for digital marketing through our website and social media.

Ongoing support

As part of a wider franchise network, you’ll have the ability to rely on others for regular assistance. The company’s franchising team can offer their expertise and knowledge, while being in contact with other franchisees means they can share their own experiences and advice with you too. It’s no exaggeration that we think of SureCare as a family, simply because it’s common for us all to band together and assist each other through day-to-day business – a massive benefit we wouldn’t necessarily have on our own.

 

Buying a franchise offers entrepreneurs more benefits when setting up and running their own business. It gives you the peace of mind that your business will be an overall success, while gifting you the support of a wider network. With almost 25 years of experience in quality home care services, SureCare can help you on your journey to making your budding ambitions a reality.

To find out how franchising with SureCare could be right for you, get in touch with our Franchising Manager, Josh Farrer, for more information. Call us today on 01244 321 199 or email enquiries@surecare.co.uk to get started.

 

Testimonials

"I don’t come from a care background, but became interested in running a business in this sector after caring for my grandfather. I saw how difficult it is for older people to continue to live on their own without day-to-day support. I like the ethos of SureCare, which is all about providing clients with the highest possible quality of care. It allows me to run my own successful business while also giving back to the community."

Amrit Dhaliwal, Oxfordshire

"I started off as a carer and then worked as a manager in the office of a care franchise, so I chose a franchise when I decided to start my own business. Care is heavily regulated and when I started the regulations were in flux, so I wanted the support of a franchisor. I’ve now got about 100 service users and have built up a team of 40 staff. I need much less franchisor support now, but it’s always there if needed and I talk regularly with other franchisees. We swap tips, advice and ideas so the franchise comes with a useful network."

Anne Anyon, Preston & South Ribble