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How franchising in home care can help you resist a recession

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Over the coming months, it’s understandable that entrepreneurs and aspiring business owners might be concerned about starting a new venture in the face of Brexit uncertainty.

However, by purchasing a franchise business in the home care sector, you can be sure of operating in an industry where there is a constantly rising demand for vital services.

At SureCare, we’ve provided a range of services to vulnerable people across the country, from traditional domiciliary care to disability care and child minding. Over the last 25 years, it has been our aim to support those most in need of quality care services no matter how the economic climate looks.

Following years of recession over the last decade or so, SureCare’s unique positioning in the home care market has allowed us to flourish. While it’s not entirely clear how the months and years after Brexit will shape up, we remain positive that franchising with SureCare offers a bold opportunity for new and existing operators alike.

Take a look at some of the key reasons why operating in the private home care sector can help you to resist any future recession that might head our way.

Ageing population

Whilst SureCare’s range of services covers people of all ages and abilities, a significantly large portion of our operations cater towards over 65s living independently in their own homes. Here we can offer an occasional helping hand for those who could do with a bit of extra support. Or alternatively, a live-in care worker can provide a more intensive, round-the-clock service if needed.

Domiciliary care amongst elderly people is growing in popularity, not only because of more people preferring to receive care at home, but also because more and more of us are living longer. The Office for National Statistics found that over 65s made up 18% of the UK’s total population in 2016, meaning that there are a lot of potential users requiring such services.

Using projections based on population growth and increasing life expectancy, the ONS has determined that by 2026, 1 in 5 people will be over the age of 65. This figure rises to 1 in 4 people by 2046. Despite any economic downturn, this expanding user base means that demand for home care services will continue to grow well into the future.

Multiple revenue streams

The expansive range of services that SureCare has to offer means that franchise operators aren’t just restricted to one source of revenue. By providing tailored care assistance to all sorts of users, your business can benefit from additional streams of recurring income.

SureCare’s services include support for those with physical or learning disabilities, those affected by dementia, and even working parents in need of professional childcare. Our franchising support and head office team can help franchisees with the appropriate training and to source specific materials and equipment for the jobs at hand.

Operating a SureCare franchise business allows you the opportunity to engage with people from all walks of life and to support them in new and unique ways. Not only will this expand your potential client base, it also increases the possibility of growth within your business to offer additional services and reach even more service users.

Essential services

The insatiable demand for care in later life has left government funded services struggling to cope. This leads to more and more people looking towards private providers for their home care support.

As a knock-on effect, there is a lot more focus on prioritising and valuing one’s own healthcare, allowing us to remain happy and healthy for as long as possible. Meanwhile, small luxuries like dining out, expensive clothing and short holidays become less important in the wider scheme of things.

This means that businesses in the leisure and entertainment sector will often be the ones to struggle a bit during times of recession. However, those in the healthcare sector have the unique ability to flourish and grow, even in times of economic hardship.
 

To find out more on how a franchising opportunity in the home care sector can help you to operate in a recession-resistant way, speak to SureCare today. You can call 01244 321 199 or send an email to enquiries@surecare.co.uk and request further information on starting your new venture.

 

Testimonials

"We chose a franchise because it gives support on time-consuming issues such as policy, procedures and legislation, so it left us free to provide care. When we started out eight years ago, we were the sole carers, as well as looking after the marketing the business. Today we have 60 staff providing care for more than 100 children and older people."

Caron Oldreive & Cheryl Hawksworth, Doncaster

"I have worked in Care Sector as a Senior Social Worker over 16 years and I am therefore fully aware that the compliance, quality assurance and legislative framework are very complex and time consuming. I chose a SureCare franchise to tackle time consuming issues so that I am able to concentrate on business development, relationship building, market growth and staff training. I now have more than 109 service users and, with the support of SureCare, our weekly hours have more than tripled in 18 months and we are looking to double them again by summer 2017."

Sami Haider, Southend