Recruiting new care workers through Facebook

Carrying out daily business in the 21st century often requires us to take a truly modern approach. When it comes to operating franchises and providing exceptional care services, SureCare is proud to keep evolving to continue our progress in a fast-changing world.

As a way to modernise our approach to attracting new customers and care workers, we’ve been rolling out advertising through Facebook to reach the right people in the right places. This has helped our franchise operators to reach out and interact with care workers in their local areas, providing a useful strategy that supplements recruitment in a way that is both precise and cost effective.

Recently, we helped our franchise operators at SureCare Doncaster to reach out to the right people using Facebook ads, resulting in many new enquiries and increased user engagement. While directing adverts towards those with a background or interest working in the care industry, SureCare Doncaster has also been able to reach wider social circles.

Thanks to the added presence of social connections – whether work colleagues, friends with similar interests or family members – the business has been able to raise further awareness of SureCare services in Doncaster. This has allowed the franchise operators to also reach potential customers who may be looking for quality home care services for loved ones.

Advertising through Facebook allows us to focus on individual aspects of a user, like their location, job title and previous work experience. By using targeted marketing in this way, we can pick and choose the right audience to display SureCare recruitment information.

There’s great flexibility in how much or how little SureCare adverts can show up in users’ Facebook feeds, depending on the marketing budget available. Even then, daily advertising costs are very low, minimising any risks while having the potential to reap considerable rewards.

Existing franchise owners can get in touch with their BDM today to find out more about using Facebook for recruitment advertising, or call 01244 321 199.