Regional Commercial Support Manager (Multi-Region Cover – UK-wide)
We are seeking a passionate and driven Regional Commercial Support Manager to lead, support, and grow with one of the UK’s leading home care franchisors, by empowering our franchise network and drive sustainable business success across the three regions as a Support/Cover Manager.
Key Information
- Salary: Up to £52,000 (dependent on experience)
- Commission & Bonus: OTE (On-Target Earnings): Actual variable pay depends on results achieved
- Reports to: Commercial Director
- Role Type: Field based / Regional
- Type: Full-time (Immediate start date available)
- Closing Date: Friday 7th August 2026
Why SureCare?
At SureCare, we’re committed to providing exceptional care services for all stages of life’s journey.
Since 1994, SureCare has been delivering care services to people in the comfort of their own homes. Starting from humble beginnings operating in and around the city of Chester, our services have spread across the country over three decades thanks to the hard work and dedication of our licensed franchise operators nationwide.
Our services range from personal care and support around the home, to complex care for babies and young children, people with disabilities and those affected by dementia. It’s our mission to go above and beyond in offering professional care services with understanding and compassion at our core.
About SureCare – Our Vision, Mission & Values
Our Vision
We aim to be recognised as the leading trusted provider of high quality care and support services to those in need of help and care, whatever their individual circumstances.
Our Mission
We consistently strive to provide our clients with high quality, person-centred care and support services that are tailored to the individual, enabling them to maintain their dignity and independence at home.
Our Values
We strive to improve the overall well-being and quality of life of our clients, by valuing Independence, Respect, Dignity, Trust, Reliability and Commitment to supporting people through all stages of life’s journey.
You’ll be empowered to make a real difference in a supportive, values-led environment where your expertise is respected and your development is prioritised.
Role Purpose
The Regional Commercial Support Manager is responsible for covering any of the three regions and supporting franchise partners to develop and grow regulated and unregulated private services, including private pay hourly care, live-in care and unregulated home services. The role exists to accelerate revenue growth, market share and commercial maturity while remaining aligned with operational and compliance capacity.
The role works closely with the other Regional Commercial Managers and Regional Quality Assurance Managers to ensure growth is compliant and sustainable.
Key Responsibilities
Private & Commercial Growth (Primary Accountability)
- Drive growth across regulated private pay care services, live-in care services and unregulated home support services.
- Support franchise partners with pricing strategy, conversion rates and local sales and marketing effectiveness.
- Enable the launch and scaling of new commercial service lines.
- Support the commercial launch and continued support plan of new franchisees.
Business Development Enablement
- Coach franchise partners on sales discipline and pipeline management.
- Support development of local partnerships and referral relationships.
- Intervene in underperforming territories with targeted commercial support.
Commercial Performance Management
- Monitor revenue growth, gross margin and client acquisition and retention.
- Identify commercial risk early and implement corrective actions.
Cross-Team Collaboration (Mandatory)
- Work closely with the other Regional Commercial Managers and Regional Quality Assurance Managers.
- Align commercial growth plans with workforce capacity and compliance readiness.
Key Performance Measures
- Private revenue growth (regulated and unregulated).
- Live-in care placements and revenue.
- Margin protection and commercial sustainability.
- Reduction in underperforming territories.
- Evidence of effective cross-team collaboration.
Required Criteria
- Strong capability in managing and influencing key stakeholders
- Proven track record in driving sustainable growth and improving profitability
- Experience in financial modelling, forecasting, and advising business owners
- Demonstrated ability to develop and deliver effective business and financial plans
Experience
This role would suit an individual with a background that may include:
- Social care or comparable service-led environments
- Franchise operations, either at franchisee or franchisor level
- Regional commercial leadership or business development roles
- Sales advisory or consultative selling environments
You’ll bring strong commercial judgement, financial literacy, and the ability to influence, plan and prioritise effectively.
Personal Qualities
- Ability to work under pressure
- Willing to travel for work (including nights away)
- Self-motivated, Resilient, Good eye for detail
- Excellent time management skills, to prioritise workload to meet deadlines
- Good communicator, with a positive attitude
- Enthusiastic and pleasant individual – happy to take on ad hoc tasks
- Desire to work in a dynamic, fast-moving and fast-growing company environment
Why Join Us?
- Take on a pivotal role within a nationally recognised, fast-growing franchise brand
- Influence real change and performance across multiple territories
- Collaborate closely with experienced leaders and entrepreneurial franchise partners
- Join a culture that champions inclusivity, support, and shared values
Benefits
- 25 days holiday + bank holidays
- Mileage allowance
- Pension (employer contribution)
- Professional development and training support
- Company social events
Make a real difference!
This is a fantastic opportunity to join an engaging, established team at an exciting time.
Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values‑led culture.
If you’re passionate about delivering operational excellence and supporting success across a diverse franchise network, we welcome your expertise.
Take the next step and become an integral part of the SureCare journey.
(Closing Date: Friday 7th August 2026)