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SureCare’s network expands with newly opened Luton franchise

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The most recent addition to SureCare’s ever-growing network has just opened in Luton. Our latest franchisees will be providing SureCare’s range of services exclusively to residents in and around the Luton area.

New franchise owners Keith Pandurangan and Jazz Virdi have joined forces to lead the way for SureCare Luton. Together with their team of care workers and the support of head office, they’ll be bringing quality services to people of all ages and abilities in their territory.

Both franchisees have the passion and drive to make a big difference in people’s lives. Over the coming weeks, months and years, we expect their operations will go from strength to strength as they bring quality care services to people right across the community.

Meet the new franchisees

Setting up his own business in the care sector has been a keen ambition of Keith for some time now. Getting in touch with SureCare’s Franchising team was the first major step in making this goal a reality. One of the key aspects he wants to focus on is providing a stand-out experience for service users.

Keith knows all too well the value of strong customer service, coming from an extensive retail background. He has previously owned and managed a popular chain of convenience stores across the UK and will rely on this experience to ensure excellent customer service is one of his and his team’s top priorities every time.

Jazz is one of Keith’s long-standing friends and joins SureCare Luton as his business associate. Working in collaboration, their ultimate aim is to become the leading provider of quality personal care and support services in Luton.

Franchising with SureCare

The pair have recently joined us at SureCare’s head office in Chester to complete their week-long intensive induction, using our state-of-the-art training facilities and receiving the support of our expert team. This support will continue into the future, as Keith and Jazz have an assigned Business Development Manager on hand to offer additional help whenever it’s needed.

With CQC registration underway and operations in full swing, we’re proud to welcome the guys at SureCare Luton to our expanding family. It is through the determination and passion of franchisees like Keith and Jazz, along with the care workers they recruit to their team, that SureCare can continue to deliver brilliant services to communities up and down the country.

Find out how a franchising opportunity with SureCare can help you to establish your own business in providing excellent care services. Simply call 01244 321 199 or email today and speak to our franchising team to take the first big step.


"We chose a franchise because it gives support on time-consuming issues such as policy, procedures and legislation, so it left us free to provide care. When we started out eight years ago, we were the sole carers, as well as looking after the marketing the business. Today we have 60 staff providing care for more than 100 children and older people."

Caron Oldreive & Cheryl Hawksworth, Doncaster

"I don’t come from a care background, but became interested in running a business in this sector after caring for my grandfather. I saw how difficult it is for older people to continue to live on their own without day-to-day support. I like the ethos of SureCare, which is all about providing clients with the highest possible quality of care. It allows me to run my own successful business while also giving back to the community."

Amrit Dhaliwal, Oxfordshire
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