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SureCare welcomes Alan as our new Digital Marketing Manager

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SureCare is proud to unveil the latest member of our head office team, Alan Carmichael. Taking up the role of Digital Marketing Manager, he will be responsible for boosting SureCare’s presence and outreach across the web.

As our nationwide network of care services continues to expand, so has our desire to improve our digital marketing strategy. With Alan on board, we’re excited to see what the future holds for how SureCare reaches out and communicates with services users, care workers and entrepreneurs interested in franchising.

In the few short months that Alan has been with us, he’s been getting stuck in and sharing numerous ideas with us. Working across the three main strands of our business – SureCare, SureCare Recruitment and SureCare Franchising – there’ll be plenty of scope for managing communications with customers and business partners online.

Alan has big aspirations to take all aspects of SureCare’s online operations to the next level. From revolutionising our marketing campaigns to improving our search rankings, he’ll be working closely with our web developers and digital partners to revamp our existing online infrastructure.

About Alan

Coming from a background of Business IT and Digital Marketing, Alan has the perfect skillset and acquired knowledge to advance SureCare’s digital presence and marketing processes. In previous roles, he’s developed a knack for recognising what works and where the potential pitfalls are in the fast-changing landscape of technology.

Most recently, he has provided marketing support for businesses in the recruitment sector. This experience will certainly come in handy when it comes to attracting new talent via SureCare Recruitment and new franchising prospects through SureCare Franchising.

Away from his desk, Alan is a keen football fan and enjoys cycling and hill walking from time to time. We’ve all been blown away by his enthusiasm and keen approach to help devise and implement a new digital strategy for SureCare. We’re confident that, under Alan’s watch, SureCare’s online presence and marketing will steadily improve in the near future!


"I started off as a carer and then worked as a manager in the office of a care franchise, so I chose a franchise when I decided to start my own business. Care is heavily regulated and when I started the regulations were in flux, so I wanted the support of a franchisor. I’ve now got about 100 service users and have built up a team of 40 staff. I need much less franchisor support now, but it’s always there if needed and I talk regularly with other franchisees. We swap tips, advice and ideas so the franchise comes with a useful network."

Anne Anyon, Preston & South Ribble

"I have worked in Care Sector as a Senior Social Worker over 16 years and I am therefore fully aware that the compliance, quality assurance and legislative framework are very complex and time consuming. I chose a SureCare franchise to tackle time consuming issues so that I am able to concentrate on business development, relationship building, market growth and staff training. I now have more than 109 service users and, with the support of SureCare, our weekly hours have more than tripled in 18 months and we are looking to double them again by summer 2017."

Sami Haider, Southend