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franchising-future

With Halloween and Bonfire Night now out of the way, we’re into the home stretch of 2017. Before we know it, we’ll be decking the halls, singing carols and making plans and resolutions for the new year ahead.

Like many people, you may have set yourself a few goals at the beginning of this year that have since fallen by the wayside. We know it’s difficult sticking to those New Years’ resolutions, especially when they may involve such a massive change or treading into unfamiliar territory.

So many of us often dream of making a significant career change or even starting a new business venture entirely. However, it’s one thing to talk about it, but something else entirely to actually put those plans into action. For some it can be a daunting experience to even begin, while others may later come to realise that it requires a lot more commitment and determination than they originally expected.

If you’re one of those who hasn’t achieved what you set out to do in 2017, then perhaps 2018 could be your year. And even if you didn’t have any plans for this year but you’ve always thought about making a momentous change, the New Year could be a great opportunity to finally get that ball rolling.

How franchising can help

Deciding to start your own new business is a considerable step, but it’s no easy task. You may start out with the desire and an end goal, but ultimately have little idea of what route you want your future career to take.

Running your own business can give you a sense of freedom and satisfaction that you are your own boss. However, one of the scariest things about starting a new business like this is that you may feel entirely alone in taking on such a massive responsibility.

A key alternative to going solo with a new business venture is to purchase and operate a franchise of an existing model. This allows you to benefit from the best of both worlds – you still make the key decisions regarding the direction of your own business, whilst being able to rely on regular support from a wider network.

It also doesn’t matter whether or not you have previous experience in the same field. The support and training you can receive will help to fully equip you for the necessary work ahead – both in terms of industry knowledge and day-to-day business. The most important thing you’ll need to bring to the table is the drive and the determination to manage and run your own operations.

Why choose SureCare?

Franchising with SureCare allows you to build your own business from the ground up, while receiving top notch business development support along the way. You can receive advice and training on various aspects of business, as well as benefit from our extensive experience and knowledge of the care sector.

The home care sector is seeing rising demand, with more and more people in need of care services preferring to remain in the comfort of their own homes. At SureCare, we’re strongly committed to delivering the best quality care to people up and down the country, wherever they need it – and we can’t do it without the help of our fantastic franchisees.

As you make a considerable difference to the lives of those in your community, working within the care sector allows you to make a strong long-term investment. Several of our existing franchisees operate their own businesses, achieving annual turnovers of around £1 million. As a small business owner, this can help to provide you with stability and financial freedom for you and your family.

Caring is central to what we do not only for clients, but also for our franchise teams across the country. We firmly believe that it’s important to help our franchisees to operate effectively, whilst allowing them an air of independence in making their own business decisions.

2018 could be the beginning of a new chapter in your life and your career. If you’d like to find out more about franchising with SureCare and running your own home care business, get in touch today.

Call Josh on 01244 321 199 or send an email to enquiries@surecare.co.uk and let’s get started on making 2018 a new year to remember!

 

wolvo-bexley

The expansion of SureCare’s services across the country is continuing to go from strength to strength, and we’re proud to unveil the two latest franchisees to join our network. With new branches now established in North London and the Midlands, more and more people will be able to benefit from home care services provided by SureCare Wolverhampton and SureCare Bexley & Dartford.

Led by two new franchise operators, these new branches will be able to offer various professional services in their respective areas. Teams of care workers and management staff will ensure that the right levels of care are delivered whilst allowing recipients to maintain their own independence at home.

With more people choosing to remain in their own homes – rather than move into residential care – it’s never been more important for home care teams to operate up and down the country. Expanding in this way, SureCare makes it possible for many more people to receive the right level of quality care in a comfortable and familiar environment.

The determination and dedication of each franchise operator makes a considerable difference in the lives of their customers, consistently putting SureCare ahead of the competition. We get to know the latest the franchisees and discover their ambitions for not only advancing their own small business, but also the SureCare brand as a whole.

SureCare Wolverhampton

Over in the West Midlands, SureCare Wolverhampton has been set up to expand our reach to clients in the area. Led by Joseph Nana, the team in Wolverhampton will be able to visit and support various clients in and around the city.

Joseph comes from a background of civil engineering, so he knows all too well the importance of providing a service to other people. Taking charge of SureCare Wolverhampton, he is looking to build a strong and reputable business with the help of close family members.

As a franchise with family values at its heart, the Wolverhampton community will benefit from a home care service that understands the value of close relationships.



SureCare Bexley & Dartford

Covering the London Borough of Bexley and neighbouring Dartford, the new SureCare franchise is managed by Bhavna Johal. She brings with her a lot of experience in sales and public relations, allowing her to keep a strong focus on business while also proving to be caring and compassionate to customers.

Growing the franchise will be a key priority, as this will help to extend our reach to more residents in the area. Ultimately, the team hopes for boosted awareness of our range home care services now available in Bexley and Dartford.

As well as Bhavna leading her own team of care workers and management staff, there is also the potential for close cooperation with other franchisees. Being in close proximity to other SureCare territories across North London will be a big benefit to all involved as part of the SureCare network.



Franchising with SureCare

SureCare’s Franchise Recruitment Manager, Josh Farrer, said of the new franchisees:

We are pleased to welcome two brand new franchise operators to our growing franchise network. Mr. Joseph Nana takes to the helm of our Wolverhampton franchise territory and Mrs. Bhavna Johal heads up our SureCare Bexley territory.

As these new franchisees have come from different backgrounds, we know it’s important to make sure that everybody is on the same page. When it comes to introducing new franchise operators to the SureCare network, Josh explains:

Both Joseph and Bhavna visited our state of the art training facility at our Chester Head Quarters earlier this month and completed the franchise owner training course.

This gives new franchisees the opportunity to meet everyone in our franchisee support centre at head office and learn everything they need to start up their SureCare franchise, from recruitment, marketing, compliance and much more.

We believe the support of our head office team allows new franchisees to operate smoothly and effectively. That’s why our support network is always ready to help in any way we can.

We constantly recruit entrepreneurs throughout the year to operate their own SureCare franchises, giving them the opportunity to run their own small businesses while benefitting from professional and dedicated support.

 

Want to operate a SureCare franchise in your local territory? Get in touch with Josh today on 01244 321 199 or email enquiries@surecare.co.uk to see how you can get started.

 

Throughout 2017, SureCare has experienced a bumper year in terms of franchising. Many new entrepreneurs have joined our expanding network to provide quality care services up and down the country. For all of our franchisees, new and existing, we know there’s always going to be a desire for improvements in making the day-to-day business go even smoother.

To help our nationwide teams excel in their daily operations, we’re pleased to welcome the latest addition to the ranks here at SureCare HQ, Naomi Farrer.

Naomi joins the SureCare team as our new National Training Manager. In her ongoing role, she’ll be responsible for supporting our franchisees with training in various aspects of their business.

We know it can be quite difficult to keep a business running as efficiently as possible. That’s why we’re committed to providing the right assistance with the best possible tools, including industry specific software to help you easily and effectively manage the ins and outs of your daily affairs.

With Naomi overseeing our franchisee training, she’ll be integral to keeping our national teams on track, so that they can maintain exceptional levels of service.

Meet Naomi

Naomi’s background is quite a varied one, but one that demonstrates her wide-ranging skill set. She studied at the University of St. Andrews where she obtained a Master’s degree in Chemistry.

Following that, she has gained considerable experience as an Implementation Consultant for a specialist software company in Cheshire. During this previous work, she has grown proficient in training various people to utilise specific software. Bringing her wisdom to SureCare and our network, Naomi will prove to be a strong member of our team.

No stranger to SureCare, she joins the family-led business alongside father Gary and brother Josh – SureCare’s Managing Director and Franchise Recruitment Manager respectively. This further cements SureCare’s focus on family values, as we strive to support clients as well as their families and loved ones wherever possible.
 

Find out more about SureCare can support new and existing franchisees today, by giving us a call on 01244 321 199 or dropping us an email at enquiries@surecare.co.uk

 

start-new-franchise

For many people wanting to start their own business, the first step is always the hardest. It can be quite a daunting prospect ditching the regular 9-to-5 job for a completely brand new venture.

Various obstacles are inevitable, whether there are concerns over financial security or trouble with finding the time to properly commit to a new business. Many struggle to overcome such aspects, meaning a lifelong dream of running your own business gets put on hold.

Here we address some of the most common reasons that stop people from pursuing their own business, and show you how franchising with a well-established company like SureCare can offer an effective solution.

Uncertainty

Whatever the situation, taking the first leap into the unknown is always a scary prospect. Starting a whole new business venture can feel pretty intimidating; especially if it’s not something you’ve done before. Uncertainties can arise over aspects like the direction your business will take and how to engage your target base.

At this point, it’s very easy to simply abandon your plans altogether. However, with a franchise business, all you really need are the key skills and determination to run a successful business. By joining SureCare, you’ll receive support and guidance when it comes to key decisions, helping you to power ahead with more concrete plans.

Money Worries

The driving force of running any business is the ability to regularly generate revenue. Erratic payment schedules and the prospect of not expecting any fixed earnings can be quite off-putting. It can also be a struggle to finance your start-up in the first place. It’s important to bear these aspects in mind to prepare for accommodating an inconsistent income, at least in the short term.

SureCare has strong relationships with many leading high street banks, who are prepared to lend towards the required investment. Following this initial support, many existing SureCare franchises have gone on to achieve great financial success.

Family Commitments

Financial concerns can even stretch into home life, especially if there’s a family relying on you to provide for them. Alongside this, setting up a new business can mean a lot of early starts, late nights and require a lot of dedication and commitment. In some cases, missing out on precious family time could be a massive stumbling block.

Joining SureCare as a franchisee, however, you can rely on our supportive network to assist you while allowing you to retain overall management of your own business. By being your own boss, you’ll ultimately be able to decide the hours you work, so you can effectively and efficiently balance work and home life.

The Economy

One of the key concerns about entering into a particular industry is that it’s difficult to gauge how well (or badly) the market will fare in the future. The overall economy faces ups and downs on a regular basis, these general overviews tell us very little about specific sectors.

When it comes to the care industry, the rises in our ageing population mean that demand for care is continuing to increase on a large scale. Operating a business in this sector is recession-proof as people will continue to rely on the vital services we can provide, regardless of the overall economic situation. Joining SureCare also allows you to benefit from our knowledge and experience of the industry to predict any rises and falls in demand.

Get started with franchising

Franchising with SureCare offers you peace of mind that you can start a new business using an already tried and tested business model. With almost 25 years of experience in providing top quality care, we strive to help new franchisees to reap the rewards you only get by running your own operations.

If you’re thinking of ditching the regular day job and setting up your own business, speak to SureCare today to enquire about franchising. Call Josh on 01244 321 199 or send an email to enquiries@surecare.co.uk

 

right-time-to-join

There are several key questions any entrepreneur must ask themselves when deciding to start their own business. What’s the business’ purpose? Where will it be? How will it operate? And who will benefit from it? These are all major aspects to consider during the initial planning stages.

But one important question is often overlooked, despite being a hugely important one: “why now?”

What is it about the current state of affairs that makes now the best time to pursue this new business idea? What makes this business relevant to today’s society? Can this be an opportunity to tackle big issues within the industry or benefit from the market’s current climate?

When it comes to the homecare sector, there are many reasons why now is a good time to establish a new business. Whether you’re still deciding on whether to start your new business in this industry or you’re already intent on joining the care sector, we’ve taken a look at why there’s never been a better time for starting a homecare franchise business.

An ageing population

While SureCare offers a wide range of home care services to people of all ages and abilities, the vast majority of those requiring our assistance tend to be older people. As we get older, it’s only natural that even the fittest and most active amongst us will come to rely on a helping hand here and there.

Increases in population and average life expectancy mean that more and more of us are living longer. In fact, the Office for National Statistics predicts that by the year 2045, the total UK population will surpass 76 million people with around a quarter of all people expected to be over the age of 65.

As can be expected with a continually ageing population, this will lead to a rise in demand for care providers. Present demand for homecare services is already proving to be significantly strong, effectively signalling the need for further expansion in the care industry today and in the near future.

With this leading to an apparent shortage of homecare providers, it’s evident that there are widening gaps in the sector. Acting now will help the industry to cope with the inevitable soar in demand over the coming years, so that those people requiring vital services aren’t left behind.

Financial support available

It’s easy to be put off when faced with all the recent headlines about the care industry in a “crisis”. While there is a present struggle with demand outweighing supply, this has pushed the government to recognise the need for additional support throughout the social care sector.

During the Chancellor’s Spring Budget earlier this year, it was announced that an additional £2 billion of funding would be provided for care over the next three years. This means that between now and 2019/20, local authorities across the country will receive financial boosts to support a variety of care services and providers.

It’s intended that this funding will to go towards new and existing care providers in their ongoing business. The bulk of the £2 billion figure is also being released in the first year, meaning that the earlier you establish your new homecare business, the better you may benefit from any financial support you could receive.

Operating within the private sector also allows your homecare business to be recession-proof. No matter how well or badly the overall economy fares in the future, you’re highly likely to find new and recurring business on a fairly regular basis.

Joining SureCare

With over two decades in the care industry, SureCare greatly understands the ins and outs of this sector as our specialty. We know the current climate of the homecare market presents a strong opportunity for entrepreneurs to increase care services across the country. With our excellent business development support, we want to help you in expanding this thriving industry further.

Working in homecare promises to be rewarding, in more ways than one. Not only will you benefit from continual progression within one of the UK’s fastest growing markets, you’ll also be fulfilled by the knowledge that your daily operations are making a positive difference in the lives of the people who need it most.

To find out more about starting a franchise business with SureCare – or if you’re eager to just get started – give us a call on 01244 321 199 or email enquiries@surecare.co.uk today.

 

cqc-good

At SureCare, we’re committed to providing excellent quality all the time, wherever we operate. Right across the SureCare network, our services are regulated by the Care Quality Commission, which is responsible for regulating all health and social care throughout England.

To ensure that our nationwide services offer top quality services to our clients, the CQC carries out routine inspections and awards each branch with the relevant ratings to summarise their findings.

We’re committed to hitting only the top ratings of ‘Good’ or ‘Outstanding’, not only to give our clients the assurance of SureCare’s quality, but also to help our franchisees know how well they’re operating.

The regulator monitors and inspects five key areas of the overall care service: safety, effectiveness, how caring they are, response levels and leadership. By breaking down their inspections into these chunks, the CQC helps to identify any strengths and weaknesses within the overall service provided.

To keep our operators and teams of care workers consistently on top of their game, here we take a look at those five core areas and what it takes to achieve a positive rating with the CQC.

Is it safe?

One of the key ingredients to achieving a ‘Good’ or even ‘Outstanding’ rating is to ensure that the safety and well-being of our clients is a top priority. Our teams are highly trained in ensuring a safe and healthy environment when providing care.

Additionally, all of our care workers are subject to Disclosure and Barring Service (DBS) checks before being fully recruited by SureCare. This helps us to be certain that the people who represent our business and our services work in a highly professional and compassionate manner.

An effective service

We know that the care needs of each person are as unique as the individual themselves – there’s no “one size fits all” approach to care. That’s why it’s up to us and our national teams to identify the most appropriate and most effective care solutions, on a case-by-case basis.

By tailoring our services to the clients’ needs, we strive to make sure our customers come first. Having our care teams working alongside health professionals, we endeavour to provide care that not only keeps our clients happy, but also healthy in the long term. Often this is accomplished purely through the sheer dedication of our caring and compassionate workforce.

Quality caring

At SureCare, we don’t believe in offering just a “bog-standard” service. We take the time to get to know our clients, establishing strong relationships and treating them with the dignity and respect that they deserve. We recognise that there’s more to home care than simply assisting with various daily tasks.

A large portion of our caring service revolves around putting the client first. This includes allowing them to make their own decisions over their daily routines, as well as going the extra mile to facilitate additional requests. This way, our care workers end up providing a service that’s as effective as it is inclusive.

A quick response

The response of our teams is vital to making sure our clients are kept well looked after. Whether during scheduled visits or in times of emergency, we understand just how essential it is to be able to address issues as quickly and efficiently as possible.

Our teams up and down the country know that two-way communication is vital between our customers and us. When it comes to customer requests, queries or concerns, lines of communication need to be as smooth and simple as possible. Even in cases where a complaint may arise, the response from our teams should ensure that the customer’s concerns have been heard, understood and addressed promptly.

Great leadership

Back at the regional office, good communication between staff is essential to maintain a tightly run ship. With a CQC registered manager in place at each SureCare franchise, they can ensure that CQC standards are upheld across various aspects of the daily operations.

Making new developments and identifying areas for improvement are part and parcel of SureCare’s approach to leadership. It’s our firm belief that by maintaining a well-run service, our clients and their relatives will see that hard work reflected in the level of service we provide.
 

Bringing everything together, our franchise operators are determined to achieve and maintain those all-important ratings. Having a ‘Good’ or ‘Outstanding’ CQC rating acts as a testament to the strong leadership and quality care offered by our teams, leading to great customer satisfaction.

By paying close attention to the above points, our franchise operators help to cement SureCare’s reputation as one of the country’s leading home care providers.

 

care-future

A recently published report on the care industry has highlighted just how crucial the next few decades will be. It’s expected that more and more people will require social care services for longer as life expectancy rises.

The current demand for care services is now beginning to outweigh the available supply, and this is set to get worse if care provisions remain at similar levels to today. Our ageing population means it’s important for this industry to expand provisions across the country, so we can accommodate the sheer numbers of people requiring assistance.

The social care climate in the UK today has been labeled as a “crisis”, with present services falling short. That’s why SureCare is committed to expanding across the country, with new franchisees continuing to come on board, so that our high quality care services can reach those most in need in their own homes.

The new research

A team of academics at Newcastle University conducted research by comparing the numbers of people receiving care in 1991 and 2011. They concluded that an extra 71,000 people would require regular care by the year 2025, and this number is expected to rise over the following decade to 190,000 people in 2035.

On top of this, higher levels of frailty mean that the length of care needed has doubled in the last two decades. Compared to figures in 1991, over 65s can now expect to spend twice as long receiving assistance, whether they require occasional regular visits or permanent round-the-clock care.

The report’s lead author, Professor Carol Jagger said: “The past 20 years have seen continued gains in life expectancy but not all of these years have been healthy.” She also stated: “this finding, along with increased number of older adults with higher rates of illness and disability, is contributing to the current social care crisis.”

Greater investment required

Earlier this year, the government unveiled that more funding will be made available for the care sector over the coming years, in response to the looming social care crisis. At the 2017 Spring Budget, it was announced that an additional £2 billion would be made available to councils in England over the next three years for adult social care.

The time is right for new business opportunities within the care sector. With increased demand for services and boosted support from local councils, starting up a home care business in your area will surely benefit the local area and the wider care community as a whole.

Home care vs. care homes

The research points towards a need to make more spaces available in care homes, however, this may not be the most practical approach. A spokesperson from the Department of Health has pointed out that data from the Care Quality Commission indicates the number of beds in care homes in 2016 had risen by just 0.2% compared to 2010 figures.

They noted: “High quality care isn’t just about care home beds – 61% of people are cared for in their own home”. There has been a significant rise in the number of home care agencies since 2010, allowing more people to benefit from domiciliary care as a preferable and viable alternative to crowded care homes.

Franchising with SureCare

By setting up your own home care businesses, you’ll be able to contribute towards your community on a long-term basis, providing vital services to those who need them. Going it alone is no mean feat, however. Fortunately, that’s where SureCare can help you.

Joining our network of franchise teams across the country allows you to benefit from in-depth training and business support, alongside specialist recruitment of highly sought-after care workers. This allows your business to provide the best quality of care to more and more people who desperately need it in these changing times.

Franchising with SureCare is a brilliant way to help to provide essential domiciliary and live-in care services to people in your local community, all while running your own business. At SureCare, we pride ourselves on our capability to deliver care services to an exceptional degree of quality.

If you’re looking to start your own business in the home care industry, speak to SureCare to see how franchising can benefit you. Call us on 01244 321 199 or email enquiries@surecare.co.uk

 

york-branch-nic

Following a key decision made over the future of SureCare’s York branch, continued operations will now be handled by a new franchisee, Nicholas Gray. By taking on the branch as a going concern, Nic will be responsible for overseeing and continuing the great work carried out by the team in the city of York.

For a number of years, SureCare York has been a company owned branch, providing a range of quality home care services to residents throughout the city and the surrounding areas. However, a company restructuring decision earlier this year led to the future of the branch coming into question.

Around the same time as this decision coming about, Nicholas was already in touch with SureCare to discuss a potential franchise in his North Yorkshire home of Richmondshire. With the opportunity available for purchasing SureCare York as a franchise, Nic set his sights on leading the way for the team in York to continue providing vital and life-changing work for all concerned.

Having made regular visits to the beautiful and historic city over the years, Nic also has a certain fondness for York, and who can blame him really! More recently, he has decided to relocate to the area on a more permanent basis, allowing him to be a lot closer to the business.

About Nicholas

Nic comes from more of an accounts-based background, but he has gained a great deal of experience in social care from regular volunteer work with the Citizen’s Advice Bureau. He also has various close family members working in the care industry, with his mum looking after another home care company in Durham.

Through these various experiences, Nic has come to realise the varied and complex situations and problems that elderly people face on a daily basis. Not only did he develop an interest in the world of home care provision, he felt compelled to get involved in helping out those who need it most.

In developing this strong passion for home care services, he is committed to promoting the dignity, wellbeing and independence of elderly people. By taking over the reins at SureCare York, the aim now is to build on the already established business and ongoing opportunities in the area. That way, the wonderful team is sure to provide excellent care to highest possible standards.


york-nic

About SureCare York

SureCare York comes with the added advantage of a strong and established legacy in providing home care services in the area. Existing as a long-standing company branch, running services as a franchise will allow Nic to have greater control over the finer points in the business, without missing out on the fantastic opportunities and regular business support provided by SureCare.

Under SureCare, the branch has been a preferred supplier of care services to York City Council for several years. Through this, numerous care contracts have been secured for those requiring home care after a stay in hospital, or in cases where the recipient may have required help with the costs of private care services.

On top of that, services provided by the branch have been strongly praised by the Care Quality Commission. During regular routine inspections, SureCare York has scored highly in all five areas of CQC inspection, covering safety of clients, effectiveness of service, quality of care, responsiveness of workers and positive leadership. You can find out more about SureCare York’s CQC rating here.

The future of the franchise

Like all other SureCare franchisees, Nic will benefit from ongoing business support so he’s not left in the dark. With Nic recently completing his induction training, he’s now getting used to the ropes and being supported by SureCare’s operations director Tracy Newcombe. However, for the rest of the team in York, it’s been business as usual!

The business boasts numerous care workers employed across York, with active recruitment for further team members on a continuing basis. Not only does this provide strong job opportunities for the city, but also allows those workers to benefit from a career that is both rewarding and makes a real difference in people’s lives.

SureCare York can provide high hourly pay rates of up to £10 per hour for care workers. This results in more and more care workers joining and improved levels of staff retention, leading to a continued quality of care available to the valued client base in the area.

Want to find out more about what the future holds for SureCare York? You can simply contact the office team on 01904 479 144 or send along an email to: york@surecare.co.uk

 

alone-or-franchise

It’s normal for aspiring entrepreneurs to think about starting up their own business, with the home care sector increasing looking like an attractive prospect. Regardless of your experience, all you really need is a strong passion for helping those in need and the drive to lead your own business.

Any new business startup is bound to be fraught with various logistical battles. From sorting company registration to finding the right customers, and even balancing the books, it can be a challenging and intensive experience. Within the home care sector, however, further requirements also need to be considered.

Despite all the hard work, setting up and running your own business is an amazing achievement and can deliver a strong sense of pride. This is backed up by the knowledge that you’ll provide vital services to people in your area, alongside potential job opportunities for local care workers.

However, going solo with a new business venture may not necessarily be all it’s cracked up to be. Here we take a look at the pros and cons of starting up a home care business on your own, and the alternative of franchising with an existing provider to achieve the same goal.

Benefits of starting up alone

“Be your own boss” is the dream motto for a lot of people. First and foremost, there’s a great deal of satisfaction to be had in heading up your very own business. Fulfilling a long-term ambition can have a positive affect on your mindset, giving you that extra boost when it comes to operating day to day.

By running things yourself, you’re very much in the driving seat when it comes to the way your business runs. You alone get to define the level of service on offer, the lengths of your care visits and have greater control of your scheduling, granting you and your customers more flexibility.

It’s completely up to you on which direction you decide to take your business. This sense of freedom allows you to pursue the kind of care contracts you want, as well as keeping a close eye on potential new opportunities.

What about the downsides?

One of the biggest drawbacks of starting up a home care business alone is the sheer workload you’re sure to face. After all, being the one in the driving seat comes with a vast amount of responsibility. With nobody else to share the load, relying largely on your own solo efforts can become quite stressful in the long run.

Finding your own customer base, sorting contracts and tenders for new business and managing your own finances are crucial elements to keep on top of. Without those in place, you’re very likely to struggle in keeping your business going. On top of that, it’s vital to ensure you take care of your employees just as much as they take care of your clients.

Registering your business with the Care Quality Commission – along with undergoing routine inspections – is also necessary for anyone providing care services in England. It’s common for the CQC to favour businesses that demonstrate a high degree of knowledge and experience of the sector, so without a considerable background, this could also pose as a potential stumbling block.

Franchising as an alternative

While going into business alone may be an attractive idea, there’s nobody else to run new ideas by or to stand by you when things get a bit tricky. That’s why it’s a far safer bet to have some kind of backup support.

Opting to go with an already established model by joining a franchise network provides a smart solution. You can essentially get the best of both worlds, taking ownership of your business while benefitting from an existing support network.

Providers like SureCare come equipped with exceptional knowledge of the care sector and a wealth of experience in relevant business practices. If you’re unfamiliar with aspects like tendering, marketing and training, that’s where we can help you to advance your business, whilst ultimately allowing you to maintain control of your operations.

By franchising with SureCare, you still get to build your own business from scratch. However, we also offer exceptional business development support and training for you and your staff, helping you on your way to success. Operating under the SureCare brand means your business also benefits from our strong reputation within the industry – a compelling asset in the eyes of the CQC and prospective clients wherever you are.

If you’re pursuing your own startup venture in the home care industry, speak to Josh to see how franchising with SureCare could be the best option for you. Call us on 01244 321 199 or email: enquiries@surecare.co.uk

facebook-advertising

Carrying out daily business in the 21st century often requires us to take a truly modern approach. When it comes to operating franchises and providing exceptional care services, SureCare is proud to keep evolving to continue our progress in a fast-changing world.

As a way to modernise our approach to attracting new customers and care workers, we’ve been rolling out advertising through Facebook to reach the right people in the right places. This has helped our franchise operators to reach out and interact with care workers in their local areas, providing a useful strategy that supplements recruitment in a way that is both precise and cost effective.

Recently, we helped our franchise operators at SureCare Doncaster to reach out to the right people using Facebook ads, resulting in many new enquiries and increased user engagement. While directing adverts towards those with a background or interest working in the care industry, SureCare Doncaster has also been able to reach wider social circles.

Thanks to the added presence of social connections – whether work colleagues, friends with similar interests or family members – the business has been able to raise further awareness of SureCare services in Doncaster. This has allowed the franchise operators to also reach potential customers who may be looking for quality home care services for loved ones.

Advertising through Facebook allows us to focus on individual aspects of a user, like their location, job title and previous work experience. By using targeted marketing in this way, we can pick and choose the right audience to display SureCare recruitment information.

There’s great flexibility in how much or how little SureCare adverts can show up in users’ Facebook feeds, depending on the marketing budget available. Even then, daily advertising costs are very low, minimising any risks while having the potential to reap considerable rewards.

Existing franchise owners can get in touch with their BDM today to find out more about using Facebook for recruitment advertising, or call 01244 321 199.

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