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A new generation takes charge of the family business at SureCare Birmingham

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There are some big leadership changes just around the corner at SureCare Birmingham – one of SureCare Community Services’ longest standing franchises.

Franchise operators Ben Awunor and Kay Adenekan have been in charge at SureCare Birmingham since 2002.

After 17 years in charge, however, both gentlemen are looking forward to some well-earned time away from the office in the near future.

They’ll be handing over the reins to sons Daniel Awunor and Moses Adenekan, who have been learning the ropes and helping to manage operations for some time now. These younger entrepreneurs will carry on the family business to facilitate greater change and growth in caring for the local community.

About Daniel & Moses

Daniel studied Construction Management at University while Moses has studied Business Management following an ICT apprenticeship. Their educational backgrounds have prepared them well for managing the family business very soon.

Additionally, they have also had a lot of hands-on experience having both worked for SureCare Birmingham part-time. During this time, they have learned the operations of the business and have been able to apply their respective management skills and knowledge to their work in the care sector.

Both Daniel and Moses also feel that their youth will be a massive advantage in the long-term future of the business.

Daniel says: “I feel fortunate enough to be part of a generation that has lived through the changing of technology, and I have seen how it can quickly transform the way businesses operate.”

Coupled with Moses’ IT background, SureCare Birmingham will prove to be a modern home care business that’s efficient and doesn’t compromise on service quality.

SureCare has recently introduced new monitoring software to help maintain high levels of quality care from their remote workers. By embracing this technological revolution, new operators Daniel and Moses can aim for massive growth in their area to reach more people in the community.


“Here at SureCare, we consider everyone as part of our family. Family is loving and supporting one another even when it’s not easy to do so. It’s being the best person you can be so that you may inspire others around you.”

– Daniel Awunor and Moses Adenekan, SureCare Birmingham



"I started off as a carer and then worked as a manager in the office of a care franchise, so I chose a franchise when I decided to start my own business. Care is heavily regulated and when I started the regulations were in flux, so I wanted the support of a franchisor. I’ve now got about 100 service users and have built up a team of 40 staff. I need much less franchisor support now, but it’s always there if needed and I talk regularly with other franchisees. We swap tips, advice and ideas so the franchise comes with a useful network."

Anne Anyon, Preston & South Ribble

"We chose a franchise because it gives support on time-consuming issues such as policy, procedures and legislation, so it left us free to provide care. When we started out eight years ago, we were the sole carers, as well as looking after the marketing the business. Today we have 60 staff providing care for more than 100 children and older people."

Caron Oldreive & Cheryl Hawksworth, Doncaster